🤲 Tools are exhausting. Foundations are permanent.
Welcome to (the) Human Motion (Club)
I’m from a generation that grew up with a sense of positivity about what we seek for ourselves and for the world. However, today I see quite a big disconnection between those thoughts and the reality we actually live in.
We’ve been caught in an exhausting wheel: constantly questioning what new tool to use, what software was released today, or what feature was updated yesterday. It’s impossible for a human to actually catch up on all the things we see around us. But at some point, I believe the tool just doesn’t matter that much.
*The raw, messy, though-chain in audio version.
What is our true potential in this changing future?
It’s not the latest plugin or the best prompt. It’s our human ability to decide why one approach is better than another in a certain context. Human criteria will be our main tool in the future.
And a question as spearhead: how will be our future in the next 5 years?
This is why this motto of Human + Motion:
Humans: Because I really want to push the human approach in everything we do.
Motion: Not just about motion design, but as a statement of being, thinking in motion, being dynamic, and constantly improving ourselves.
The next 5 years
Being human is not about being behind technology; it’s about being in control of it. It’s about putting the human condition at the start to then seek for that motion in our creations.
I believe the future is going to diverge. We will use synthetic tools, but we will need real experiences more than ever: craft, hand-made work, and the human touch.
Don’t expect a prompting guide or a list of trends from this project. We are going back to the foundations, to experiment, and to first look at ourselves to understand how to blend our essence with new approaches.
I. The Disconnection
I’m from a generation that comes from thoughts related to having a common sense of what we seek for us and for others.
I see that there is quite a big disconnection of those thoughts and that positivity in the future than what we have actually today.
Things are quite different to what I thought or what I grew up thinking the future could be.
II. Tool Exhaustion
Tools are just tools and that is actually becoming stronger and stronger.
The whole idea of questioning all the time what tool you are using or what new software is coming in is exhausting already.
It’s impossible for a human to actually catch up on all the things we see around.
At some point, I think it just doesn’t matter that much.
III. The Human Weapon
How are we as visual creatives going to push our potential, the human potential we have within us, in the future?
We are going back to the human skills and the human criteria of deciding why one thing is a better approach than the other in a certain context.
That is what is going to be our main tool in the future.
IV. A Humanistic Approach
I wanted to put the word “Humans” in the title because I really want to push that human approach of doing things.
“Motion” is a statement of being, thinking in motion, thinking in how we are going to improve ourselves, and being dynamic.
Being human is not being behind of technology; it’s being in control of that technology.
It is about putting the human condition at the start to then seek for that motion of those creations.
V. The Divergence of Craft
I think it’s going to diverge at some point.
We will use more of these tools in our daily lives, but we will need more real experiences, craft, and things made by hand.
We need more of this because we are becoming hyper-connected more and more, and that’s crazy.
VI. The Future Focus
First look at us to see how we can blend that with possible new tools and new approaches.
This is not a prompting guide.
Let’s go back to the foundations and revisit them from work experiments.
Take a deep breath. It’s okay. We are going to see how we solve things for this future.
So I’m quite excited to explore this idea of how to stay relevant in the future, and I decided to add a last minute note:
I’m thinking in opening something like a residency, a space with an initial masterclass, a brief and review. For about 5 modules that go from the fundamentals, to creating 3 pieces (that you can use then in your portfolio) and how to show that work.
If you think is something you find interesting, just hit reply to this email or leave me a ✋ below.
Nice 🔥✨
yes